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Stay looped in about sales tips, tech, and enablement that help sellers convert more and become top performers.
If you sell into complex, multi-stakeholder B2B accounts, you don’t need more noise. You need tight, tactical shows you can plug straight into live deals. Below is a curated list of 24 of the best sales podcasts 2025 grouped by use case including enterprise discovery, negotiation, forecasting, RevOps, leadership, and storytelling. Each include the must-listen episodes and one “apply-this-week” move you can use in flight.
Who it’s for: AEs who want hyper-actionable talk tracks for discovery, multi-threading, and getting deals over the line.
Must-listen episodes:
Apply this week: Open your next discovery with “problem pair” questions: “What changed in the last 90 days? What breaks if this isn’t fixed in the next 90?” Capture answers in Deal Coach under Pain → Impact → Priority.
Who it’s for: Sellers looking to run discovery that doesn’t feel like a sales call and keep calendars full.
Must-listen episodes:
Apply this week: Replace “What keeps you up at night?” with situation→observation→question: “I noticed {X metric dropped 12% after {event}}. Usually that signals {problem}. How are you addressing it?” Template this inside Deal Coach as your S-O-Q opener.
Who it’s for: Modern B2B sellers who want a broad GTM strategy → practical tactics.
Must-listen episodes:
Apply this week: Add a Friday Fundamentals 10-minute clip to your Friday forecast prep; pull 1 tactic you’ll use in your next call and log it under Deal Coach → Meeting Plan.
Who it’s for: Teams running Command of the Message / MEDDICC in enterprise.
Must-listen episodes:
Apply this week: Add a Business Issue → Required Capabilities → Metrics section to your Deal Coach checklist; validate each with your champion before EBC.
Who it’s for: AEs & managers who want direct, tactical negotiation and deal mechanics.
Must-listen episodes:
Apply this week: When Procurement asks for 10%, counter with “if/then” conditional trades: “If we extend term + reference + case study, then we can explore {X}.” Log give/gets in Deal Coach → Concessions Ledger.
Who it’s for: Sellers facing procurement buyers.
Must-listen episodes:
Apply this week: Create a “BATNA Brief” card in Deal Coach—document your best alternative, their likely BATNA, and 3 variables you can package besides price.
Who it’s for: Anyone needing frameworks + psychology for B2B negotiation.
Must-listen episodes:
Apply this week: Before your next call, write the Label + Mirror + Calibrate prompt you’ll use when the buyer anchors. Store it in Deal Coach → Negotiation Prompts.
Who it’s for: Sellers who want to understand how buyers think.
Must-listen episodes:
Apply this week: Build a Procurement Persona card: mandate, KPIs (savings, risk), red lines, decision cadence. Add to Deal Coach so the team negotiates with procurement, not against them.
Who it’s for: CROs/VPs/AEs aiming to trust the number.
Must-listen episodes:
Apply this week: Add 3 commit checks to each opp: verifiable next step, economic buyer verified, mutual close plan. Surface as required fields in Deal Coach.
Who it’s for: Leaders formalizing forecast discipline.
Must-listen episodes:
Apply this week: Replace EOQ close dates with evidence-based dates tied to buying stages; add a Close-Plan Milestones checklist to the opp.
Who it’s for: RevOps & sales leaders who love pipeline math.
Must-listen episodes:
Apply this week: Create a “Rev Health” widget in Deal Coach: coverage, conversion rate by stage, slip risk flags (inactivity, no exec contact, late-stage scope change).
Who it’s for: Leaders aligning value frameworks with forecasts.
Must-listen episode:
Apply this week: Tie each forecasted opp to a quantified business case; if no metric, it sits in “best case,” not “commit.”
Who it’s for: RevOps pros building scalable GTM systems.
Must-listen episodes:
Apply this week: Run a pipeline pathing audit: instrument a “lead→meeting→stage→win” flow and add an Ops Checklist in Deal Coach to flag broken handoffs.
Who it’s for: Practitioners who like real-world scenarios and fixes.
Must-listen episodes:
Apply this week: Document your SLA timers (MQL→first touch, stage exits) and track as Deal Coach automation checks.
Who it’s for: Ops leaders modernizing systems + data + AI.
Must-listen episodes:
Apply this week: Create a “Data Sufficiency” card in Deal Coach—EB email, exec contact, legal reviewer, and buying group completeness must be checked before committing.
Who it’s for: CROs, RevOps, and founders who want to reverse-engineer growth.
Must-listen episodes:
Apply this week: Add a “Decision Narrative” field in Deal Coach: “Why now?” “Why us?” “Why change?” Require it before the exec forecast review.
Who it’s for: Frontline managers to CROs who coach for predictable, repeatable, scalable performance.
Must-listen episodes:
Apply this week: Add EBC rehearsal to your 1:1: rep demos their business issue → required capability → proof. Score it in Deal Coach with a leadership rubric.
Who it’s for: Leaders who want the top 1% GTM patterns across functions.
Must-listen episodes:
Apply this week: Pull 1 board-level metric (e.g., NRR, CAC payback) and teach reps to tie capabilities → that metric in their EBC. Capture in Deal Coach under Exec Storyline.
Who it’s for: Leaders wanting trend-spotting + tactics in one feed.
Must-listen episodes:
Apply this week: Start your next staff meeting with a 3-minute clip, then ask: “What do we change in our pipeline inspection today?” Document team decisions in Deal Coach → Coaching Notes.
Who it’s for: Leaders building diverse, high-performing teams; everyone benefits.
Must-listen:
Apply this week: Add a “sponsor map” to your active deals: who’s advocating for your champion internally? Log in Deal Coach → Political Alignment.
Who it’s for: Reps who learn best from top 1% seller breakdowns.
Must-listen episodes:
Apply this week: Build a “Why Me” micro-story (90 seconds: context → conflict → impact). Add to Deal Coach → Exec Narrative and rehearse before the next EBC.
Who it’s for: Founders/CROs sharpening narrative + POV.
Must-listen episode:
Apply this week: Replace spec sheets with three before/after stories tied to the exec’s KPIs. Store in Deal Coach under Value Stories.
Who it’s for: AEs who like straight talk and call recordings to model.
Must-listen episodes:
Apply this week: Start your call with “result → reason → roadmap”: “Teams like you cut cycle time 18% because {capability}; here’s how we’d pilot.” Load the RRR opener into Deal Coach → Openers.
Who it’s for: Reps aligning buyer stories to metrics + required capabilities.
Must-listen episodes:
Apply this week: In each deal, capture Decision Criteria as three proof-rich claims; attach customer evidence links in Deal Coach.
Pod’s podcast, the Pod-Cast (see what we did there?), is available on YouTube and is posted to our blog. Check out conversations with founder and CEO Patrick Monnot and sales leaders across North America.
