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July is a time for sunshine, short sleeves, and sometimes a vacation. The grind slows down for you because it slows down for everyone. Some even dub it... "The Summer Slump."
And it's not just a feeling. It's proven. Almost 75% of B2B businesses report a decline in sales by 20% or more in the summer.
Does that mean hitting your target is impossible, and you should just give up? Not so fast. Here's how you can regroup and make the middle of the fiscal one of your strongest beats of the year.
Your inbox is on the emptier side? So are your prospect's DMs. If your message wasn't seen before, here's your golden opportunity.
Comb through a prospect's LinkedIn and slide in with something hyper-personalized. Did they take a trip? Has there been recent company news? Do you have a mutual connection to ask about?
The mid-fiscal quiet moment is a great time for you to relationship-build. Set up a coffee chat and build your network. No hard and fast pitches. This time of year is great for kicking off a long-game deal, and it starts with that personalization.
You've built some great relationships in the middle of your hustle season. It's time to return to those customers who already know and love you. How can you leverage that relationship and meaningfully upgrade, add-on, or renew them?
These are going to be your quick-win opportunities. You get to skip the security hurdles, dodge the redlines, and jump right into boosted MRR. As your ol' prospects twiddle their thumbs at the office in slow season, you might find that they're more interested in a friendly reunion than you'd expect.
Another way you can double down on those hard-earned relationships? Referrals.
Checking in with those happy customers is step one, and step two is asking about referrals — something that 90% of salespeople never do. Make it easy on them. If you do your research and already have an intro in mind, that's perfect. You can even incentivize your prospect to make it that much more rewarding.
In a time of mid-year quiet, warm leads are your friend. Leverage the pool of opportunity in front of you and you'd be surprised at how steadily your pipeline grows.
Personalization, expansion, and referrals are just a few of the larger strategies you can run with to keep momentum up. But the middle of your fiscal is also a great time to try out other tactics you keep meaning to get to. Try:
And do it all with the tooling that helps you along the way. Pod's sales Intelligence equips reps with a suite of AI agents to navigate complex deals, including contact sentiment analysis, stakeholder mapping, an AI coach, and much more. It's the perfect sidekick to help you keep your pipeline velocity up at every stage.
Learn more by booking a free demo with the team!
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