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These days, AI is everywhere. As sellers and sales leaders, you’re likely bombarded with dozens of new AI products every week that promise to improve sales performance and bring in more revenue. But which tools actually do what they say they can?
Here are some of the best AI tools for sellers, what they’re ideal for, and the must-have features.
An AI sales tool is a software program that uses artificial intelligence, automation, and machine learning to improve various elements of a sales motion. Ultimately, it helps sellers and sales leaders boost efficiency and close more deals overall.
AI sales tools can automate and sync repetitive tasks, synthesize client data, forecast sales trends, personalize touchpoints, and even coach sellers. They can assist in a number of areas of the pipeline to simplify even the most complex sales motions.
Ideal for: Full service sales tooling for account executives, sales leaders, and RevOps
Pod is the do-it-all sales intelligence tool on our list, with some unique features that unlock a higher level of sales enablement. With Pod, sellers can leverage data-driven insights to prioritize the right deals, draft comprehensive meeting breifs, track stakeholder engagement, and take action to work quickly and effectively on every opportunity.
Pod integrates with all of your must-have tools like Gong, Salesforce, HubSpot, LinkedIn, and your calendar to create a powerful unified dashboard. It’s the only tool on our list made to boost sales performance and help you close more deals, faster.
Key features
Ideal for: Deal intelligence
Attention is a popular tool that records customer touchpoints and automates some of the administration busywork that slows sellers down during the day. It also provides basic reporting and forecasting, and can automate client follow ups.
Key features
Ideal for: Deal enrichment
Clay is a data enrichment tool that helps you list your leads and find deeper data points on your prospects. Users can also use Clay to automate some of the easy, repetitive prospecting tasks. They offer integrations to your basic CRM tools.
Key features
Ideal for: Intent signals
Next on our list is Common Room. If you’re looking for an AI tool that can reliably offer intent signals, this is a great option. Common Room helps with product-led sales and flags job changes and website visits, telling you when and how to take action.
Key features
Ideal for: Prospecting
Unify is another AI tool that specializes in prospecting, engagement, and personalization. Connect with leads from the top of the funnel, ask your AI agent how to engage, and get the data and reporting to back your prospecting strategy up.
Key features
Ideal for: Prospecting assistance
Another deal intelligence tool on our list, Tome, is an AI sales assistant that helps sellers uncover strategic decisions at large enterprises and helps craft outreach that resonates. It also helps identify all the classic intent signals you look for, as well as uncovering the buying committee.
Key features
Ideal for: AI note-taking
Users go to Circleback for automations, meeting notes, and simple acton items for sellers. Sellers don’t have to worry about scribbling in a notebook thanks to smart summaries, highlighted key moments, and follow up automations.
Key features
Ideal for: Outbound outreach
Octave is best for sellers who want to level up their outbound motion. Users can leverage personalized messaging, outbound strategy building, and effective sequence duplication at scale. It connects to Google, Microsoft, and various day-to-day sales tools.
Key features
Ideal for: Intent signals
Trigify takes a more unique approach to intent signaling by scraping social media and delivering insights based on what your prospects are posting. Users can easily build lead lists, keep up with social media engagement, and integrate with tools like LinkedIn, Slack, Clay, and HubSpot.
Key features
Ideal for: Sales automations
Last on our list is Lindy. Lindy is an AI automation tool that allows users to streamline sales, customer support and recruiting. Users can automate tasks, status updates, and other administration action items so they can get back to the high-impact work.
Key features
When it comes time to implement, keep in mind that adding a new AI tool to your workflow isn’t as simple as flipping a switch. It takes time, training, and commitment to using it in your day-to-day. Here are some tips to help you get your tool up and running:
At the end of the day, the most effective tool is going to be the one that can serve more than one purpose. Think about where the gaps are in your sales workflow, and what you could do to fill them, and ultimately improve seller performance.
At Pod, we’re dedicated to helping sellers work more effectively and efficiently. Book a demo with our team today and learn how we can help your sales team (and your business) grow.
